Indeed, the last point has been key to the success of Atlas Coffee Club, says Shewmake, who wants to take his customers – people that love coffee, but don’t necessarily know a ton of stuff about it – on a journey to discover coffee from around the world. Pack your bags! You’re going to Costa Rica!Ĭoffee, meanwhile, can be a confusing and intimidating category to shop instore – making a curated online experience more appealing, he points out, and it’s also the kind of category - like wine and increasingly, chocolate – that you can build stories around. Once you get a body of customers, the demand also gets a bit more predictable, so you can get economies of scale.”
"Our coffee is fresh and convenient , and delivered to your door. “You can make one time purchases on our website, but if you were just to sell coffee by the bag online, the lifetime value isn’t nearly the same as what you get from a subscription," says Shewmake. However, coffee is better-suited to the subscription model than many other food and beverage products, argues Michael Shewmake.įirst, he tells FoodNavigator-USA, coffee is a relatively high ticket item and second, it’s consumed regularly, so you can expect repeat business, provided you keep your customers happy. Only time will tell, says the co-founder of Boston-based Atlas Coffee Club – which launched five months ago offering premium single origin coffee from around the world and delivering it via a monthly subscription service. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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